Emotional Atyachaar - 'Dhokha' All the Way!

Boy loves a gal,gal loves (the same) guy, both are deeply in love, living in a wonderland which is so beautiful that makes either of them doubly check there happiness. The lead goes for a loyalty check against his/her lover. 99% probability, the suspect fails the loyalty test and the credit goes to the Emotional Atyachaar team for saving the lead's life by being the Saviour. At times Boy loves a gal,gal loves (the same) guy, both are deeply in love, living in a wonderland which is so beautiful that makes either of them doubly check their happiness. The lead goes for a loyalty check against his/her lover, expectedly the suspect fails the loyalty test but the lead also fails it at the same time, once again Emotional Atyachaar team turns out to be the sole winner amidst all this melodramatic chaos.

No wonder one of the most gripping and watched serials on television these days is certainly Emotional Atyachaar (EA). The craze and following for this serial is almost mind boggling, not only my younger cousins and relatives discuss this with lot of fervor but even my office colleagues and unfortunately my beloved wife is a big fan of this series. It’s not that I am allergic to EA, in fact I don’t enjoy a choice as neither can I stop my colleagues from discussing it, nor can I restrict my cousins from going mad about it and nor do I have the guts to snatch the remote from my wife every time she watches it diligently (and the irony is she watches the repeat telecast also with the same excitement), but my point is there are far more sensible and less fake things available on the platter. The show focuses on Dhoka (cheating) and more Dhoka's on the participant's part in each of the episodes but I personally feel its more of a Dhoka on EA's part to the audiences; all for raking high TRP's and exorbitant revenues.

I believe EA is almost like the age old WWF fights which also enjoy enormous following despite of the common knowledge that every ounce of it is fixed, staged and fabricated, but one hardly gets an idea about it seeing the exuberance levels of its fans. Same goes with EA, because who on earth goes on to make his/her life public and exposes it to the levels which are not only shameful for them but also for their entire clan. Understandably infidelity, temptation and suspicion are all common vices today but to see somebody who is in a long term stable relationship, fall in these traps in a matter of 1 or 2 phone calls or meetings is almost impossible to believe. No wonder people go around and fool their partners out of their low self esteem and irrational carnal desires but to almost get sexually active in matter of few hours or few days is out of our culture. Healthy flirting, chatting and befriending new people is acceptable to an extent but doing that at an expense of ruining ones serious relationship is outrageous.

The brazenness and audacity which is being showcased in this serial is incongruent with our tad conservative and traditional culture, though some might argue that metropolitan centers like Mumbai, Delhi, Bangalore and Kolkata have tuned themselves to the western ways of openness and independent thinking but still the levels of shamelessness shown in EA only fits well to the 70mm screen and works of fiction and not at all in the cauldrons of real life, as prominently telecasted every week. Naturally EA is a big hit among the masses because it emphasizes and throws light on those aspects of life which are still rare and shocking for most of us. And obviously we Indians being nurtured in the conservative environs are thrilled by the very concept of sex and infidelity, be it by the medium of TV, Movies, Print Media or through Internet. No wonder sex MMS’ of a C grade TV starlet are a bigger hit than the Olympic winning stellar performances by any of our sportsmen.

So what the TV channel is doing by the medium of EA is nothing else but cashing on this weakling and a tad conservative Indian mentality. Hence it is also not the most prudent thing to blame our cousins, colleagues, wives and all the followers of such sex and infidelity sellers because they are all just going by the flow and watching these serials not because they trust on what is being showed by the medium of these shows but because these soaps thrill them more than the other offerings on Television. Also like WWF, a majority of the viewers know that most of the stories in EA are framed and staged, as not 9 out of 10 guys can turn out to be so fraudulent and cheat to fail their (EA’S) so called LOYALTY TEST, at least not in India.
Assumedly it is quite easy to get trapped in the scenarios which are being framed in EA but the extent of the fall in every single of the stories is quite hard to believe. Naturally the TV channel is minting money by this newfound but murky concept, but they should be rather concentrating more on keeping intact our rich traditional values rather than making money by denting, maneuvering and maligning it.

Bird’s Eye View – But in today’s selfish world it’s considered to be foolish to think of things like culture, tradition and ethics rather than thinking of more realistic and productive things like profits and gains!

--
kin...